Digital Marketing Blog

Are you a business owner with a website? If you are a business owner but still not have a website, it may be difficult for you to exist in this competitive business world. Consumers of today mainly rely on the internet to get information. Providing the right information about your products or services is essential in the business world, and you can do that to your potential customers throughout the world by having a website. Having mere a website does not help your business and earn revenues, but you need to improve its overall visibility and searchability through a process called search engine optimization (SEO).
Search engine optimization is a long-term strategy that helps to optimize your website and bring your site on top of the search engine page results. A business owner can optimize his or her website with the help of an SEO expert India to build the brand and earn more traffic. In order to get a top position in the search engine results, an SEO professional should adopt the correct approach. Keeping up with Google Search Algorithms is essential to be an expert professional in the field of SEO. Let's check the importance of keeping up with the Google algorithm to optimize a website.
What are Google algorithms
Google Algorithm is a familiar term for everybody who keeps up with internet marketing, but most of them do not know what exactly they are. These are a set of rules by Google for solving problems related to search results with a few steps. This search engine giant has very complex algorithms that change frequently, but they do not make the algorithm updates public. Google algorithms largely depend on keywords to decide page rankings, and an expert SEO can improve page rankings through search engine optimization. Search engine optimization is a process through which an SEO specialist tries to tell Google that a webpage or website is related to a particular topic.
Why Google updating their algorithms constantly
Google, the search engine giant, is updating their algorithms constantly to reward websites and provide a quality experience to its users. The algorithm of Google for search engine ranking has undergone numerous changes after it has been established. Many website owners and SEO analysts consider that the regular updates of the Google algorithm as a punishment for them. Google updates its algorithm regularly mainly to improve their service. They update it to tackle a particular problem that negatively affects the search results. By updating their algorithms, they can provide better user experience for their searchers and satisfy their information needs. Some of the major and recent algorithm updates by Google are:
•	Panda
•	Penguin
•	Hummingbird
•	Pigeon
•	Mobile
•	RankBrain
•	Fred
 Need for an SEO professional to track Google updates
The main responsibility of an SEO professional is to provide affordable search engine optimization services to his or her clients. They help website owners and businessmen to optimize their websites for search engines like Google, Bing, and Yahoo. As a professional in this sphere, you need to keep track of all the big and major updates by search engine giants. If you do not keep tracking of all the changes and updates of algorithms, it can affect your SEO tactics and strategies. Changes in algorithm will affect or help the following areas of your website:
•	Organic search traffic
•	Search engine visibility and ranking
•	Conversions
•	Revenue
•	Return on investment (ROI)
 How SEO experts track Google Algorithm updates
A major portion of your target audience tries to find your website through the search engine giant, Google. So, many business owners realize the importance of keeping an eye on their algorithm updates to improve their content marketing strategy. A sudden Google update may lose your traffic and drop your website in the search engine rankings. It may be difficult even for an experienced SEO professional to predict when Google updates their Algorithms. However, they can maintain or improve the ranking of their client's website by following a solid SEO strategy.
Even though getting aware of all the updates of the Google Algorithm is impossible, SEO professionals can keep track of them with the help of some online resources and tools. It is easy for them to cover such updates through some great SEO blogs like Search Engine Journal, Google Webmaster Central Blog, and Twitter.
Some of the tools that help you to keep update with Google Algorithm
Google not prefers third-party tools to manage changes in their algorithms, and such tools may not be accurate most of the time. However, these tools are capable of giving you a warning about the update, and SEO professionals should keen to check their analytics to optimize the website. Here are some of the tools that help you to track algorithm updates of Google.
	Mozcast
	SEMrush Sensor
	Rank Ranger Rank Risk Index Tool
	Accuranker ‘Grump’ Rating
	Algoroo
	Panguin Tool
	Cognitive SEO Signals
Business owners look for efficient SEO professionals with knowledge of how to handle a Google algorithm update to improve their page rankings. An SEO expert must know how to adopt an effective SEO strategy to implement corrections after a Google Algorithm update on a website. They must know how to keep track of the Google Algorithm updates to offer better service to their clients. 
It may not be possible for an SEO professional to keep track of all the algorithm updates of Google, but tracking all the major updates by this search engine giant helps them to improve the organic traffic of their client's website by making the right adjustments. The online tools and resources available today like SEMrush, and Moz, help them to track Google algorithm updates. Even if you are aware of an algorithm update, make sure the changes that occurred to your website ranking is due to that particular reason or some other like a change made to the content or a technical SEO issue.

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SEO and Keeping up with Google’s Algorithm

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