Scope Of Digital Marketing After Covid19 - LetsDiskuss
LetsDiskuss Logo
Earn With Us
Create Blog

Scope Of Digital Marketing After Covid19

The coronavirus crisis may seem like a huge threat to businesses and jobs as well as health but digital marketing may in fact take a great leap forward as a result of Covid19Before we delve into the scope of digital marketing in India lets understand the importance of digital marketing Today almost everyone is online With access to cheap data and affordable smartphones the number of people across the globe who have access to the internet has increased exponentially This means that if the companies want to connect with their potential customers engage them create brand awareness and sell them some products or services they can easily do it through online channelsThe COVID19 pandemic has shown that more and more people are searching for products and services online due to social distancing laws Digital agencies across Sydney have highlighted these tremendous increases in search volumes across a wide range of industries and have identified the best opportunities for business growth The consumer appetite for purchasing products and services continues to be very much alive with a 300 increase in online salesThe Scope Of Digital Marketing Social Media And BeyondMore than half of consumers discover companies through social media news feeds Companies can reach almost 1 million customers via Instagram alone and more than 9 million businesses use Facebook to connect with consumersCompanies leverage social media platforms for both businesstobusiness B2B and businesstoconsumer B2C digital marketing campaignsB2B To generate leads B2B marketers are active on social media platforms like LinkedIn and Twitter They also often rely on PPC campaigns to reach their target audiences without spending too much moneyB2C B2C marketers focus on improving brand awareness and attracting customers to their websites and products using social media platforms like Facebook Twitter Instagram and PinterestWhile posting ads and content on Facebook and other popular platforms continue to be an effective way to reach your target market the scope of digital marketing encompasses much more than just social media In addition to social media savvy businesses also employ the following methods to reach new audiences while building and maintaining their brand awarenessPaid search Marketers pay Google and other search engine companies a fee whenever someone types in your keyword and their ad is shown at the top of the search results PPC modelOrganic or natural search This method takes more finesse than PPC since marketers are using keyword analysis and other search engine optimization SEO methods to naturally push their content to the top of the list of natural search results on Google and other search enginesEmail marketing campaigns Believe it or not email marketing campaigns if done properly are still very effective at reaching your target market and theyre also very accessible for small businessesContent marketing Publishing helpful articles guides tutorials and other online content in addition to webinars and podcasts that engages your target audience is the essence of content marketingThe Success Of Digital Marketing In IndiaLets look at the example of Dabur and how the company used Googles channels to transform itself into a digital brand Dabur has been a traditional brand for ages but wanted to change its image to a brand for Modern Indian Women By understanding that at the time of its first campaign online 80 million women were active users on the internet it must use this channel to communicate with themDabur also started organic content creation for Google Search through their site mybeautynaturallycom which included various interactive content perfect for SEO and Google ads These activities led to Daburs brand awareness increasing by 11 in the 1824 age category 245 lift in ad recall in viewers vs nonviewers best in class in the India FMCG category with 82 lift in females aged 1824 and 113 lift in ages 2535their key audience and even a Grand Prix award at AdFest 2015Digital Marketing JobsInternet users are estimated to reach 601 million by the year 2021 Currently standing at 335 the digital marketing industry is expected to reach 38 by 2021The report also suggests that digital marketing jobs are growing by an average of 14 providing more than 20 lakh jobsDigital marketing jobs are growing at an exponential rate with new technologies coming into practice in everyday business the role of digital marketers is immenseConclusionConsumers dont want to listen to influencers who dont share their sentiments They certainly dont want to continually see the same brands advertising the same things on the same channels with little thought for their audiences just because they have money to throw at it The brands that will adopt this simple approach and keep audiences at the top of mind will undoubtedly be rewarded for years to comehttps24x7itplcomscopeofdigitalmarketingaftercovid19.

Anurag Singh

Anurag Singh

@ Digital Marketing Executive | Posted 29 May, 2021 | Education