How to optimize ppc campaign?

1. Never run PPC campaigns without a great understanding of your client's business and goals.

2. Always set your maximum CPA targets.

3. Setup your Adwords account with proper thought and planning.

4. Run campaigns with conversion tracking.

5. Smell what is selling. Means to say that "If a product is selling like hot cakes then sell more of it".

6. Optimize your campaign settings.

7. Run re-marketing campaigns.

8. Never ignore negative keywords.

9. Don't monitor and manage everything manually.

10. Continually optimize ad copies and landing pages.