What are some tips for providing good customer service?
Good customer service is a no.1 priority for businesses today. It builds brand loyalty and increases customer satisfaction. Building loyalty is important to retain existing customers and to attract new ones.
The quality of the product or service that a brand is offering is definitely a criterion. However, studies show that customers tend to choose brands that offer excellent customer service. They want swift, consistent and accurate service that makes them feel valued.
When you provide good customer service, customer satisfaction rises. When your customers are satisfied, they stick to your brand, and this ensures repeat sales. Satisfied customers buy more.
Happy, satisfied customers tell family and friends. This brings in more customers who are assured of good customer service. This too boosts sales.
Customer satisfaction is a top indicator of customer loyalty and chances for repeat sales. It not only brings down customer churn, it boosts positive word-of-mouth promotion.
Call centre outsourcing companies and inbound call centre services are a great way to provide dedicated and high-quality customer service to customers. This way, businesses can focus on core functions while an experienced team handles customer support. Dedicated equipment, specific training for agents, automated processes, efficient IVR systems, multichannel support, etc. ensure that the right experience is delivered with each interaction with the customers.
Most online sales brands ask a customer after a recent purchase about how they liked the shopping and delivery experience, including feedback on how they can improve their service. Most of them also ask, on a scale of 1 to 10, how likely they are to recommend the brand to family and friends.
This can give a lot of insight into how your brand experience and customer service are influencing your customer. And the constant improvement is necessary to stay at the top of the game.
An aspect that was thought to be determinant of customer churn is the pricing of the product. However, studies have shown how this is not the case. Customers tend to give business to competitors as a result of poor customer service. To hold on to existing customers, businesses have to deliver the right customer experience.
This is an important angle to consider as it is cheaper to retain existing customers than to acquire new ones. Marketing teams spend a lot of money trying to get the brand some attention, and then turn those prospects into leads and those leads into actual sales. This process is not only lengthy and time-consuming but also very costly.
And today, we live in the social media era, where everything is viewed by the world. A review can make or break a brand. Customer reviews can influence potential customers. And how the brand responds to the reviews says a lot about how much they value the customers.
Keeping a customer happy by rising beyond their expectations and giving them what they want – excellent customer services – increases sales. In short, customer satisfaction improves sales. And this makes a huge positive impact on the business success. And so it is important to pay close attention to customer service. Phykon is always for you regarding excellent customer service and inbound call centre services.