How i can promote ecommece website??

Simi M.G

STUDENT | Posted on 21-Feb-2019

1. Customer Reviews & Ratings

Google loves rich snippets, and customer reviews and ratings is one of the rich-snippets that Google will happily integrate in the search engine result pages. Not only does this help you gain credibility from your own customers, it also gives you more visibility in search engine pages, and fair rankings for the kind of products and services you are selling.

Take a look at the snapshot below and you’ll see what we mean. Which search result pops?

2. E-Commerce Link Building

E-Commerce sites should focus on trying to get backlinks for their product pages, rather than the homepage alone. Because of how big the E-Commerce market is, it can be quite difficult to get product pages to rank when you are only getting links to the homepage. A strategy that involves promoting product pages individually should be essential. Google is built upon the idea of link building and link influence, so to better improve your product page rankings, focus on getting links for those pages alone.

3. Product Descriptions

An E-Commerce site will be using a lot of content for product descriptions. Make sure that this content is fully optimized for the keywords you are trying to rank for, but don’t forget to ensure that this content is friendly to the user, and explains in detail what your product is really about; that’s the important part. Saying something is great without explaining why doesn’t work these days. Google loves insightful content that answers peoples questions.

4. Google My Business

Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using. Give customers the right info at the right time, whether that be physical directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

5. Visual Content

Much of what you do on an E-Commerce site involves using visual content, whether it is images to showcase what your products look like, or the use of video content to demo your content and talk more about it. Visual content is an essential part of a successful E-Commerce strategy, and Google is known to reward sites that use high-quality photography accompanied by appropriate and relevant keywords; same applies to hosting your video content on YouTube and using concise descriptions for the videos.

6. Outline Your Most Important Details

Everywhere! This means your contact phone numbers, your physical address, your website address, anything that could possibly connect you with your audience at any given time. Whether it’s your Facebook fan page, or Twitter profile, if it allows for you to enter your contact details, by all means do it, since this will further help Google understand the way you have structured your business and its website.

Jibin Johny

| Posted on 21-Feb-2019

In the past, selling your products meant managing a brick-and-mortar store and limiting yourself to a primarily local customer base. Today, all you need to advertise your inventory is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at your virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. A variety of free and paid advertising methods are available online, allowing you to choose the ones that best fit your budget and business plan.

Apply Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content.

Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader likes your blog, he may visit your website.

Find forums related to your e-commerce website. Use your website's URL as your forum signature, if allowed to do so. Participate regularly in forum discussions. Get to know other posters and tell them about your website.

Add your website to Google Places and other directories if your business has a physical location. Google Places works best if you're trying to attract local customers.

Look for other websites related to your e-commerce site. Ask the site owner if they would like to link to your website. If they agree, return the favor by putting a link to their site on yours.

Use the power of social networking sites, such as Twitter and Facebook, to share your e-commerce website with others. Make a Facebook page dedicated to your e-commerce site and encourage customers to become your fans. Use Twitter to tweet about your sales, special offers and news related to your site.

Create business cards and pamphlets with your e-commerce URL printed on them. Hand them out whenever appropriate.

Ask existing customers to tell their friends about your website. In exchange, offer a discount on a future purchase.

Buy Pay-Per-Click (PPC) ads. These targeted ads appear in search results. If someone clicks on the ads, they visit your site and you pay a fee. This type of advertising is quite effective, but often expensive.

Preeti Taneja

Entrepreneur | Posted on 15-Oct-2018

The first rule of thumb is—promote your brand and NOT website or products. Because long after your website has changed, and products gone, what will remain is your brand name. So, whatever marketing efforts you make, ensure that your brand name is at the focal point.

Now, coming to exactly what you meant—how to drive higher traffic and sales?

One of the most important things, today, is having a well-defined content marketing strategy, which includes everything from blogging and social media to email and PPC landing page. Don’t just aimlessly shell out contents—have a purpose behind. Know what your customers are looking for and then craft targeted and personalized contents around that.

(Courtesy: TNW)

For instance, if people are looking for hoodies for winter, create contents not only promoting your products but around the needs of the prospects—like how they can choose a good hoodie, how they can look stylish in hoodies, how to stay warm in winter and more.

The right content can help you attract prospects, engage them, convert and build your brand a trust proposition. Get this part, it can help you rank high on a search engine and garner more response on social media.

But in case if you’re looking for a more concrete answer to promote your e-commerce and drive higher traffic, of course, keywords research is a foremost step here.

Spend time in finding a good range of targeted keywords that you can optimize your whole website with. The easiest way to do this is to look at your close (and successful) competitors and just copy them. Literally, copy their keywords and then move on to use these keywords in your web pages and blog posts better.

If your competitors were ranking high for these keywords, with the continuous approach, you can outdo them. Of course, offering a high-quality product just like them if not better will be the key to how you’re rewarded.

(Courtesy: WooRockets)

Coming to social media, Facebook and Instagram ads are highly under-priced today. Plus, if done well, they can easily deliver you higher ROI. So, start spending on Facebook and Instagram ads; also, on Snapchat if you’re targeting teens.

Also, focus on customer retention obsessively. So many e-commerce businesses, once the transaction is complete, stop caring about the customers. And this is fatal when you understand that customer retention is anywhere between five and 25 times cheaper than customer acquisition. So, you can seamlessly boost your returns by targeting your existing customers, who already like you by the way. Use email campaigns to push them for another purchase.

These are simple steps how you can drive higher traffic, grow your business and turn your e-commerce into a success.