Here are a few ways that you can follow to maintain your online reputation:
1. Audit Your Online Reputation
2. Establish an Online Reputation Management Strategy
3. Monitor Brand Mentions
4. Plan Your Crisis Management Strategy
5. Encourage Customer Reviews Online
6. Manage Negative Online Reviews
In addition to this, if you are looking to push negative reviews down in search rankings, you can do the following:
1. Promote positive content
2. Update existing authoritative content
3. Build authority by gaining backlinks
4. Partner with influencers
5. Share positive reviews
6. Share third-party endorsements
