How small businesses can use WhatsApp Business to drive more sales?

The entry of business-standard messaging app in the mainstream – with a wide reach that of Whatsapp – can leave a significant mark in the marketing scene! I think Whatsapp business will be big and a difference-maker for the small businesses. Bulk and costly SMS that involves telecom would finally become obsolete.

Using Whatsapp Business is fairly easy and it has plenty of features for SMEs to engage and convert their audience.

You simply download this app from app store (Whatsapp Business) and then create your business profile. There are plenty of fields to ensure you’re providing sufficient information to your audience, from email to store address, website URL to detailed description. There’s also business verification option; this is to prevent users from any fraudulent case. However, verification option is not available for all businesses

Once the setup is finish, you’re good to go. You can now set quick replies, greeting message and away messages.

Noteworthy, you cannot use your existing Whatsapp registered number. Hopefully, in the coming updates, this will change.

So what are you still thinking for?!!! If you own a business, leverage the power of Whatsapp Business today.

Here is a sales tip – If you do your followups on WhatsApp instead of direct phone calls, you will get 40% more response. No one appreciates phone calls from unknown numbers but we are more likely to respond to personal messages. When we start using WhatsApp for customer communication, we noticed better response and engagement.

This also gives an opportunity to be little informal. For example, you have sent a quotation to your potential customer but haven’t heard from him, what do you do? You either call him or send a followup mail using formal language. Instead of doing this, if you just send a short message on WhatsApp asking about the status, you might get a quick response.

I’ve started seeing more and more small businesses using WhatsApp to announce new offers or send festival wishes to their customers. At ProfitBooks, we use WhatsApp’s calling feature to talk with our international customers.