As per experts and analysts, the development of Technology will reach new heights and this will lead to the unprecedented progress of digital marketing in 2019.
Here are some expectations that we have from Technology in the coming year:
1. Artificial Intelligence
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2019 will see AI powered solutions, which include Predictive Analysis, Machine Learning and Natural Language Processing, being used in consumer markets, government, and enterprises. The use of AI in Business Implementation was already 38% and counting in 2016.
2. Internet vs Television
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With the revolution of online videography, internet is speculated to be used more than or equal to television in 2019. So companies, naturally, will be spending more on web video, social media, and web ads than on television advertisements.
3. Video Ads
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According to Social Report,"Studies expect video to account for a whopping 85% of total internet traffic by 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years."
This has given a new push to video ads and on major social media platforms like Instagram, video ads have a dominating presence.
4. Chatbots
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They will keep growing and developing. And with this, their usage will be highly increased in the New Year. So you may consider building up a chatbot for your business.
5. Content before advertisements.
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For all the hype about video ads and all, original, reputable, and high-quality content will continue to retain its place in 2019 as it is doing in 2018. Reports tell that content will not cease to be the heart and soul of digital marketing. According to BeMedia,
"This denotes that more engaging and informative your content is, the better your chances are to be noticed online. In addition, Business Insider predicted 30% of internet users will utilize ad blockers by the end of 2018."