First, Kia Motors is a well reputed and highly acclaimed South Korean car making company—world’s eighth largest automakers. So thinking its strategies and models won’t sustain in the competitive market of India is kind of absurd. It already has a plant in Andhra Pradesh where the company has already invested USD 1 Billion. Its CEO has admitted, “Even though we have arrived late, we have come fully prepared.”
So, it’s very likely that the company will easily form a base in the country and be a success in the coming years. Now coming to its revealed India-focused concept of SP SUV—it looks good and thoughtful in its design and performance specification. Plus, it’s much more compact yet spacious with assumingly highly competitive price range. These all mix to make the car a to-be hit among Indian consumers. Aside from SUV, Kia Motors also displayed 16 other global models. The company also announced its plans to bring electric vehicle in the country, between 2019 and 2021, which are exclusive designed for the Indian consumers.
Indeed the company looks prepared. And with the resources it has, Kia Motors can give quite some headache to the other auto brands in India with its aggressive campaigns and world-class products.