11 Best Online Courses on Digital Marketing

Digital Marketing is a domain that is expanding like anything and a person having digital marketing skills is in great demand. Brands are putting more and more investment in the digital marketing sphere than ever before. Digital marketing can look forward to more boom in this industry and for that matter, they need to keep upgrading their skills now and then.

1) Google Digital Garage (Free)

A lot of people don’t know that Google offers courses on its online platform known as the digital garage. With the expansion of online space, learning and development are on their peak and hence the courses offered by google’s digital garage on digital marketing can help anyone hone their digital marketing skills. Listed below are the courses that Google offers on digital marketing:

Fundamentals of Digital Marketing

• Promote a business with content marketing
• How to expand a business to other countries
• How to promote a business with online advertising (Google Ads)
• Mobile Marketing
• How to make sure customers find you online
• Social Media Advertising
• YouTube Course (Includes certification)
• How to get a business online

Accredited by Interactive Advertising Bureau Europe and The Open University, the digital marketing fundamentals certification is definitely a nice course to opt for. This course will help you understand and answer the most frequently asked questions of digital marketing interview.

2) SEMRUSH (Free)

SEMRUSH has been providing digital marketing professionals with unique and important courses that are free of cost. These courses are majorly available in English language but there are a few courses available in Spanish too.

These courses include:

• SEO
• Social Media Marketing
• PPC
• Affiliate Marketing
• Content Marketing 

A User can register himself/herself on their website and receive a free certificate upon completion of the course.

3) Click Minded Bundle (Paid)

Click Minded bundle is a program where courses in every digital marketing domain are being taught by professionals working in the industry. There’s no registration cost for this course and it allows you to gain lots of skills from their Digital Marketing Framework Masterclass. In order to gain full access to the bundle, payment of $997 (once-off fee) is needed. The course grants certification on completion and has a 14-day money-back guarantee.

4) HubSpot: Online Marketing Courses (Free with Certification)

Hubspot’s Digital Marketing Courses provides learning for the following topics:

• Inbound Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
• Contextual Marketing

They also have other courses such as (without a certification) that cover Search engine optimization, blogging, Facebook ads and other online marketing channels.

5) SimpliLearn: Digital Marketing Certified Associate - Certification Training (Paid with Certification)

SimpliLearn offers a digital marketing course to cover a variety of Digital Marketing disciplines and tools. It’s a beginners course and includes:

• SEO
• Social Media
• Pay-Per-Click (Facebook and Google Ads)
• Conversion Optimization
• Web Analytics
• Content Marketing
• Email Marketing and Mobile Marketing

The Digital Marketing Certified Associate or DMCA for short is listed as a premium course and pricing options range from $750 to $1350

6) Udemy: Digital Marketing Course (Paid with Certification)

These are the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle that includes 12 courses. Topics are:

• Market Research
• WordPress Setup
• SEO
• SEO Writing
• YouTube Marketing
• Google Ads
• LinkedIn Marketing
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

The course is priced at $199 but it’s a steal at $19 if you wait for the discount period.

The course costs $199 but prices drop to as low as 19$ during the platforms’

7) Digital Marketing Transformation (Free with Certification)

One of those courses is Digital Marketing Transformation which focuses on:

• Customer acquisition
• Mobile marketing techniques
• Programmatic
• Upon completion of the course, you get a certification

8) Copyblogger Online Marketing Course (Free)

The free Internet Marketing course is definitely a great resource to learn how to write great content

You can access this free course through email and downloaded ebooks. You can register using your Email-ID

9) Udacity Digital Marketing Course (Paid with Certification)

Here you can have everything you need as a digital marketer including:

• Marketing Fundamentals
• Content Strategy
• Social Media Marketing
• Social Media Advertising with Facebook Blueprint
• Search Engine Optimization (SEO)
• Search Engine Marketing with Google Ads
• Display Advertising
• Email Marketing
• Measure and Optimize with Google Analytics

10) Optinmonster: Digital Marketing Training (Free)

This course has free registration and it is easy to follow. The course is designed for both beginners and advanced users.

• Search Engine Optimization
• Paid Search Advertising (Google Ads and Facebook)
• Email Marketing
• Web Analytics
• Content Marketing
• Conversion Optimization

11) Coursera: Digital Marketing Specialization (Free or Paid with Certification)

Coursera’s Digital Marketing Specialization is a course for beginners that explores various aspects about the new digital marketing environment. This course further offers digital marketing analytics, search engine optimization, social media marketing, and 3D printing.

The course includes in-depth lessons on:

Marketing in a Digital World

Marketing Analytics in Theory

Marketing Analytics in Practice

Digital Marketing Channels (Landscape)

Digital Marketing Channels (Planning)

Digital Marketing Capstone (final project, 6 weeks to complete)

So here was a ravishing list of courses that you can take online and keep your skills up to date to get the best jobs in the market.