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8 Think You Need To Know About Building A Blog And Managing Content

Clare Abner

@ student and blogger | | Science-Technology

The blogging world has changed a lot recently. The internet is flooded with blogs and it’s hard to engage the audience. The crazy amount of information on the internet would make a reader switch instantly to another piece if he doesn’t find your piece of writing interesting enough. You can compare blogging to the shopping options out there. You wouldn’t stick to any brand if they don’t satisfy you in every way. Because the choices are endless. Same is the case with blogging. You type a couple of words in your browser and hundreds of results will be displayed. Even if you type something like ‘Frontier Internet’, you will get blogs to read on such things too.

If you are going to start blogging, we are going to enlighten you about some useful tips about building a blog and managing your content. Read on to find out.


8 Useful Tips to Manage a Blog and Its Content


Read on to discover some useful blogging and content management tips:


A Catchy Meta Description

A Tempting Headline

Compelling Lead

Interesting and Useful Subheadings

Engaging and Informative Body

Engaging Visuals and Graphics

Powerful Calls-to-Action

Relevant Internal Linking

Let’s elaborate on them.


A Catchy Meta Description


First things first. The meta-description is the first snippet that Google will display in the search results. Google usually grabs the first or a couple of sentences from your blog post. But probably they are not the best thing to appear from your article really. The meta description is different from what the visitors see on your web page. It is in HTML code. So, if you have a plugin such as Yoast or a WordPress site, you can compose your meta description in an interesting manner and then fine-tune it.  


A Tempting Headline


The headline is perhaps the most important part of your blog posts. If the readers don’t find the headline interesting enough, they won’t bother to read on. Make sure that in your headline, you hint at what your post is about. Make it catchy enough for the reader to at least skim through the first couple of paragraphs. In other words, the content of the headline should lure in the readers. Here is a useful tip. Adding a bit of emotion into the headline will make it catchier. Once you grab the attention of the readers, and you have managed to provide useful information, they will read it. The takeaway tip is to always spice up the heading to make it stand out. Know the psyche of the reader. They would always pause at something emotional and catchy.


Compelling Lead


We are sure you already know what the word ‘compelling’ means. But when it comes to blogging and news reporting, a compelling lead means pulling together all the important points of a topic or a news story. Let’s be more specific about blogging. While writing blog posts, focus on writing paragraphs in a way that your first paragraph is compelling enough for the reader to read the second paragraph. You need to draw the readers in. Another useful tip is getting to the point at an appropriate time. Don’t take forever weaving the stories. Give them the information in a way that they appreciate it.


Interesting and Useful Subheadings


Just like the heading, subheads are also important. They serve several purposes. Some of them are:


They make your page visually appealing by breaking up the monotonous content chunks

They facilitate the reader to navigate the important sections

They help in boosting the SEO (Search engine optimization)

Making the subheads catchy and incorporating keywords in them is a good practice. Use descriptive phrases, which revolve around your key ideas.


Engaging and Informative Body


For serious readers, the main content body holds a primary position. Depending on your blog niche, the main content body can be about anything. It can be about incisive observations, which will revolutionize the business world or a humorous story about a happening on your way back home from work. It’s very important to know your goals. Know your intent too. Whether it is to establish your authority or to develop a relationship with the prospects on a personal level. According to recent algorithms and Google experiences, the keyword density is not very high. Therefore, stuffing keywords in the content is not a good idea. Also, if the keywords are stuffed unnecessarily, the content will put off the readers. Make sure you incorporate the keywords organically.


Engaging Visuals and Graphics


To make your blog piece more interesting, including graphics and visuals is a great idea. Even the most serious readers don’t like skimming through huge chunks of monotonous text. To make the blog visually pleasing, work on the color scheme, font, images, infographics, and videos. It will increase your ranking too because Google notes the time that the visitors spend on your site.


Powerful Calls-to-Action


Call-to-action is an essential part of every blog piece. You just need to be creative with the tactics to incorporate calls-to-action. They should be subtle yet powerful. You should be clear about the actions that you want your readers to take. These actions could be reading another post on your blog, check out your offered services or products, and so on. You need to know the right strategies and tactics to incorporate the calls-to-action in the right way. If done right, you can even get the prospect’s contact info by luring them into an exclusive content offer. They would be willing to share their email address if you offer them something worthy to read.


Relevant Internal Linking


Who would say no to free advertising? Would you? No! Internal linking is a great way to incorporate links to the other articles on your site. It is a great way to stick the readers around your website. Moreover, internal linking boosts up your ranking for SEO. Because it means more clicks, more visitors and more links opening on your website. For instance, if you are writing a piece about Frontier internet and about its offered features, it would be a great practice to link another blog with perhaps a title related to Frontier packages. That’s how the reader will stick around, provided the information is engaging.


Happy blogging!