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Pradip Mohapatra

@letsuser | Posted on |

How Gamification Strategies Help In Corporate Learning?


One of the challenges a chief learning officer face is how to keep the corporate training engaging and effective? Corporate training along with learning development of the workforce, are the two biggest challenges of a chief learning officer. And since it is the world of online games, it is not surprising if our chief learning officers are turning to these online games to learn their gamification strategies and applying it in their corporate training module.  

How Gamification Strategies Help In Corporate Learning?
How Gamification In Business Can Help Organizations?

Gamification in business is fast proving to be eLearning developers and designers the best way to learn different methods to increase engagement and even effectiveness in corporate training. Some of the popular and successful games are what these learners checking out to find effective ways to enhance engagement and effectiveness of the corporate training program. One such game that these learners or chief Learning officers are keen on studying is the popular game Candy Crush Saga. Yes, Candy Crush Saga – the game, in fact, has a lot to teach and we would share some of the really interesting and important points that you as a learning officer could also incorporate in your training module.   

1. Defining your monetization strategy: Corporate training and monetization strategy – what’s the connection? Well here’s the connection and it is called return-on-investment. While defining monetization strategy you would need to define what business goals you would want to meet and what level of performances are required to meet those goals? While it is difficult to measure success and define goals but it needs to be done, if you don’t want to spend lots of money with no surety of success.

2. Keep your focus on mastering content and job performance rather than gameplay: Content is, was and would always be a king whether it is a gaming world or anything else. And as a chief learning officer, it is your responsibility to ensure that the workforce has mastered the content and then translated the content knowledge into real job performance.

3. Keep tangible things as rewards: When rewarding your employees think about things that would really motivate them to do their best and encourage them to reach their goals in an effective manner.

4. You need to think outside the game “box”: You also need to think outside the gaming world as these gaming people do. Similarly, you need to think about how you can integrate your organization’s existing tools in your own gamification design and involve other platforms like social media tools that would help you in ensuring that the corporate training module is fun, engaging and at the same effect.

While these gamification strategies could lead you to create a training module that would help you in creating a corporate training program that is not only effective but also engaging at the same time. Because as a chief learning officer your responsibilities don’t end here. It would be your responsibility to oversee that each of the above-mentioned strategies are getting their worth in the training module.