Sustainable development in a country as large as India, where the divide between the poor and the rich increases day by day, is something that seems difficult, sometimes even impossible to envision.
In a country of 1 billion, with man, woman and child racing to reach their own pre-set finish lines, sustainable development is achievable, but only if we join hands to achieve it.
“Developing the needs of the present generation without compromising on the needs of future ones”, that’s how the United Nations defines sustainable development. And when it comes to feeding a billion mouths, to achieve such a goal might even seem farfetched. But as Martin Luther King Jr. once famously said, “I have a dream…” And what greater dream could one have than this.
Sustainable development in India involves multiple initiatives, many of which HCCB, one of the top FMCG companies in India, has proudly been a part of. From women empowerment, to rain water harvesting, the company takes its corporate social responsibility initiatives quite seriously.
Hindustan Coca-Cola Beverages Pvt. Ltd company has reached out to communities in rural areas, adopting villages and going by a holistic approach in improving the lives of its people. They have built water tanks, funded schools in rural areas, provided sanitation facilities and much more.
An approach we all need to consider taking, in these times when progress is accounted only in terms of numbers and gross statistics, and not in the improvement of the quality of life of its people. Here we have a company that goes out of its way to make sure that people prosper along with the ecosystem that surrounds them.
This is something that is essential to achieve true sustainable development in India.