The internet has transformed into a content hub for consumers. Whether they’re looking to purchase a new phone or find a nearby restaurant – consumers flock to the internet to get instant information to meet all of their needs.
But with such a vast amount of content online, yours can get easily lost in the mix. This is where a solid, profound content strategy can keep your content (and brand) relevant among the competition.
Creating compelling content will give your audience a valuable web experience. They will come out of it with a better understanding of your products and services, which deepens their engagement and connection with your brand.
To help your tech company build that compelling content, we’ve put together a list to drive your content home.
Become a Storyteller
No one wants to be a sales target. It is much more interesting to learn about a product from interest, rather than listen to a sales person pitch it. Therefore, rather than pushing your product on your audience, tell a story that comes to life through content.
Stories demand an emotional investment from your viewer. Think about how your audience will want to consume information and how it will grab their attention (and retain it). By becoming a storyteller, you will give your audience a new experience to learn about your technology and truly understand why it will be valuable in their lives.
Fill the Gaps
Don’t just aim to fill the whitespace on your page with content. Rather, fill the gaps that are present in your audience’s minds. This means creating content that is unlike anything found in your industry. To uncover this, research and develop your persona profile and uncover the gaps that your audience is looking for in your industry. You can also use your expertise and share ideas with your team to curate content that gives your brand the exposure it needs in a competitive space. Filling the gaps with quality content will give your audience an experience worth coming back to.