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Rohit Kapoor

@letsuser | Posted on |

What is Digital Marketing ?


What is Digital Marketing ?

As we talk about digital marketing it is way of marketing it includes all marketing efforts which uses internet & electronic device to market anything.

Many of the businesses today uses digital channels such as social media, e-mail, search engines to increase their presence & connect with the the targeted customers.

Internet is available to almost anyone today and the number of peoples using internet is increasing everyday. In last few years usage of internet amongst adults increased by 5% according to a research by pew.

Now a days offline marketing is not as effective as it used to be because the way people buy and shop now has been drastically changed. 

Digital marketing is all about connecting with the right audience at the right time and with the right product or service, it means you need to meet your customers where they spend most of their time it means on the internet. 

Basically digital marketing is marketing online and using different channels to connect with the customers online. 

We can increase the business online, build and increase brand awareness, sell and buy products and services, email marketing & beyond there are a lot of tactics which all fall under the  Digital marketing.

Examples & strategies of digital marketing:

All of the best digital marketers in the industry knows how each of their campaign helps in reaching their goals. And based on the objective of their marketing tactics, marketers can assist a larger campaign through free and paid channels.

for instance: content writers can make a progression of blog posts that will produce leads from new e-book the business created recently. social media marketer of the company may then help advance these blog posts through ppc and organic marketing on the social media accounts of companies.

Email marketer generates the list of email and creates campaign of email to send to their online customers.

Here are the best digital marketing strategies and the channels associated with each one.

Search Engine Optimization (SEO): 

It is the process of optimizing a website to rank higher on search engine results and "seo" is the way to increase organic (free) traffic for a website.

 Channels which get benefit from SEO are:




To know more about seo & digital marketing click here Fundamentals of digital marketing.

Content Marketing:

This term signifies the creation and advancement of content resources to generate brand awareness, traffic growth, lead generation, and clients. The channels that can have an impact in your content advertising strategy include:



online brochures

Social Media Marketing (SMM):

With SMM we can promote a brand and content with social media channels to increase the brand awareness.

Channels available in social media marketing includes:








Pay-Per-Click (PPC):

PPC is a way by which we pay a publisher whenever our ad is clicked and it drives traffic to our website.

Google adwords is one of the most common types of ppc, here you can pay to be found on the top of the search results page for a price.

Linkedin sponsored ads

Twitter promoted tweets

Facebook paid ads

Affiliate Marketing

Affiliate marketing is a performance based advertising where we get commission for promoting someone else's product like promoting product of a e-commerce website.

Some affiliate marketing channels are:

Youtube partner programs

Posting affiliate links on social media accounts & blogs.

Work of a digital marketer:

A digital marketer works to increase brand awareness & lead generation through all the digital marketing channels both free & paid for example: social media, google adwords, own website, search engine ranking & email marketing.

A digital marketer works on different marketing channels and measures the performance across each one.

Digital Technology Institute.

And the list goes on for digital marketing fundamentals.

To know more about this click on the link below.

Here at digital technology institute we have the best trainers and have trained and placed thousands of students and also some of our students are freelancers earning a good amount of money from their blogs and websites.