What are pay-per-click advertising examples?

Pay-per-click (PPC) advertising refers to any online ad model where you pay only when a user actually clicks on your ad. Common examples include Google Search Ads, where businesses bid on keywords so their ads appear at the top of search results; Google Display Network ads, which show banner or image ads across partner websites; and social media PPC formats like Facebook and Instagram Ads that target users based on demographics, interests, or behaviors. Other strong examples include LinkedIn Ads for B2B targeting, YouTube video ads that charge per click or view, Amazon Sponsored Product Ads for e-commerce visibility, and X/Twitter promoted posts. All of these platforms allow advertisers to control budgets, set targeting parameters, and measure results in real time, making PPC a flexible and performance-driven way to generate traffic, leads, or sales.