What are the benefits of mobile apps for startups and enterprises?

From a practical angle, apps just make engagement easier. People check apps more than websites and that’s reality.

For startups, it builds brand presence and customer loyalty (think notifications, offers, etc.). Enterprises use apps more for efficiency: internal tools, dashboards, customer service. But apps are expensive to build and maintain, so they only make sense if you have repeat usage.

Apps improve retention but only if user value is consistent. Hence, you must build an app if you are actively providing value to the customer and handling it's maintenance.