Advertising is a very old form of paid communication to attract people or to inform the crowd about the news ideas, goods and services. The advertising generally aims at attracting a large number of audience instead of individual media, such as, news paper, radio etc. Advertising is mainly a form of marketing communication that has both advantages and disadvantages .
Advertising by the company primarily aims at three objectives, which include,
To inform
To persuade
To remind
It a way to increase the sales of company.
