What are the skills a digital marketing fresher should have?

If you are planning your carrier in Digital Marketing, as a fresher you need to have some basic ideas about what analytics is, how to use social media platforms for marketing. You should be adapted to new technology and use it to produce effective results.

SEO knowledge may prove better in your carrier. Effective keywords to be used and recent trends in the market.

Rest you will learn more if you work on professional projects.