Advertising marketing is the process of promoting a product, service, or brand through paid communication channels to attract customers and increase sales.
It involves creating and placing ads on platforms like TV, radio, social media, search engines, websites, and billboards to reach a specific target audience. Many businesses also hire an advertising agency to plan, design, and manage their campaigns professionally.
The main goal of advertising marketing is to:
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Create brand awareness
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Generate leads
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Drive sales
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Build brand recognition
In short, advertising marketing is how businesses use paid promotions to grow and compete in the market.