What is future of SEO?

According to Neil Patel, the future of SEO lies in creating a strong brand [1]. Quality and relevance have become the new ranking factors [2], and PR initiatives have become important for brand integrity and building credibility and popularity [3]. SEO is a constantly evolving field and the ultimate goal is to provide a great user experience. As technology and search engine algorithms continue to evolve, SEO will become increasingly personalized and tailored to the user's needs.

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