The term "Marketing" refers to the activities related to buying and selling of products, goods and services. It is the primary component of commerce. It is the business procedure to encourage the identifying, anticipating and satisfying customers' needs and wants. There are different types of marketing includes Internet marketing, Search engine optimization, Blog marketing, Print marketing, social media marketing, video marketing, green marketing, viral marketing, relationship marketing, Influencer marketing, etc. The 4P's of marketing are Price, Product, Place and promotion.