what is online reputation management?

Online reputation management in short known as ORM implies reacting to negative customer reviews online and stories in the media that build or repair your company reputation.

Online reputation, often referred to as digital reputation or e-reputation, is the perception and image an individual, business, brand, or organization holds in the online world. It's the collective result of what people find and think about you or your entity when they search for your name, product, service, or brand on the internet.

Online reputation encompasses both positive and negative elements, and it can significantly impact how individuals and businesses are perceived by the public. Maintaining a positive online reputation is crucial because it can influence personal and professional opportunities, trust, credibility, and overall success in the digital age.