You can avail now unified synchronization between Shopify and Salesforce marketing cloud. You get the enhancing features of eCommerce and CRM platforms with the concept of a service-first approach.
Some of the features you get include:
- Salesforce marketing cloud and eCommerce can be integrated seamlessly.
- Customer data and sales data can be synchronized for sending transactional and promotional emails through the marketing cloud instead of the eCommerce system.
- Power to retain more customers with a data-driven email marketing campaign by the connector.
- Automated campaigns are created directly in journey builder using purchase, product, and customer data from the eCommerce store.
Predictive marketing campaigns are automated and customers are brought back to buy more.