what is the use of google analytics ?

Google Analytics is a tool used to track and analyze website traffic and user behavior. It helps website owners understand how visitors find their site, what pages they view, how long they stay, and what actions they take. This information is useful for improving website performance, user experience, and marketing strategies. For example, businesses can see which content is most popular, which campaigns bring in the most users, and where visitors are dropping off. In simple terms, Google Analytics helps you make better decisions by providing clear data about how people interact with your website.