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Valdis · 8 years ago
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What made Chinese company Tencent, invest in Gaana?

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Updated on05/21/26

Tencent invested in Gaana mainly because India’s digital entertainment and music streaming market was growing extremely fast. Gaana already had a huge user base, a strong regional music library, and strong competition against platforms like Spotify and JioSaavn.

For Tencent, investing in Gaana was a way to expand its presence in India’s internet and entertainment sector, which was becoming one of the world’s largest digital markets.

Cheap mobile data and increasing smartphone users also made music streaming a massive opportunity. Honestly, many global tech companies started investing heavily in Indian apps around that time because they saw India as a long-term high-growth digital market.

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Pari Deshmukh
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Pari Deshmukh is a journalist with over 12 years of experience covering current affairs across print and digital media in India. She holds a Master's degree in Journalism and Mass Communication from Pune University, bringing both academic grounding and extensive field experience to her reporting. Over her career, Pari has reported on national politics, policy developments, social issues, and breaking news events across India. Her work has appeared on platforms including The Print, Scroll.in, and Hindustan Times Digital, where she has built a reputation for factual, balanced, and timely reporting on stories that shape public discourse. With 12+ years in the field, she has covered major national events, conducted ground-level investigations, and interviewed policymakers, civil society leaders, and public figures. Her journalism is driven by one standard — verified facts reported without distortion, regardless of the pressure or pace of the news cycle. She has participated in press panels at the Ramnath Goenka Excellence in Journalism Awards and is a member of the Press Club of India. Her reporting continues to serve readers who need current affairs coverage they can trust.

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Replying to the question above
Updated on05/21/26
Chinese internet group Tencent has given the funding of $ 115 million to music streaming app Gaana.comand continues its place in India after supporting last year's famous market players like Flipkart and Ola.
 
Now, Tencent has become the majority shareholder in the music entertainment app. They also holds a good stake in Sweden's Spotify, the world's leading music streaming service.
 
Actually, Ganna has more than a million active users who listen to songs on its app and these numbers are increasing day by day. People pay for the songs which they listen on the apps like Apple Music, Amazon Prime Music and Ganna is one of the prime leaders when it comes to music streaming app.
 
Ganna will use this money on technology development, especially for artificial intelligence (AI) to personalize music experiences for consumers. Ganna.com, Chief Executive Pansan Agarwal said, "Music streaming is the future of music consumption globally, and in India, we are only 10% towards making 500 million Indians useful for business".
 
In the year 2016, a spike was seen in the music streaming volume with 50-60 million active monthly users on music streaming applications.
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Komal Verma
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Answered on01/31/19
Indian music streaming service Gaana has raised $115 million in a funding round led by Chinese tech giant Tencent. Gaana, a Spotify-like platform, said Wednesday it would look to use the raised capital to invest in artificial intelligence to personalize its music platform and develop its paid-user subscription product.
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