Why do people still buy Fortuner?
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People still buy the Toyota Fortuner because it is known for strong reliability, durability, and long-term resale value. It handles rough roads and highways very well, making it popular in both cities and rural areas. The Fortuner offers a powerful diesel engine, high ground clearance, and a commanding road presence that many buyers prefer. Its maintenance is relatively low compared to other premium SUVs, and Toyota’s service network is trusted across India. It also has a reputation for lasting many years without major issues. For many buyers, it represents status, rugged performance, and peace of mind in one package.
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Fortuner has a low maintenance, great looks and ground clearance being high are the factors which make Fortuner a big seller.
1. Brand Image
Toyota's Fortuner has been the best-selling model in the segment of SUV ever since its first generation was launched in India in 2009. Most buyers go for Fortuner when it comes to buying a luxury SUV in India.
2. Good resale value
The Fortuner is known for its sturdiness and looks. Even though the Fortuner’s price starts from Rs. 26 lakhs and goes up to Rs. 31 lakh, but the resale value of the vehicle hardly drops even after years of use.
3. Low maintenance
One of the prime reasons for the popularity of Fortuner in India is the low maintenance.The service intervals of the Fortuner is high but the cost of service stays low.
4. Efficient and Powerful engine
The Fortuner has always given immense power to riders, the new Fortuner is powered by a new GD series diesel engine. The new GD engines get Associated ESTEC technology (Economy with Superior Thermal Efficient Combustion) that increases the fuel efficiency considerably and provides more power to the vehicle.
5. Reliability
Toyota's cars are known for extended lives and their excellent service network that touches almost all major cities of the country. Moreover, Toyota has over 250+ service centres in India.

