GMB(Google my Business) or Google Business Profile is one of the best and important toos for local ranking in Digital Marketing. Using this your businress is appears on Google Maps. also when a user uses keyword "near me" google shows your business on serp result along with google map.
Using this google tool, your business gets trust and credibity which is key ranking.
Here are some important factors of GMB:
- It increases visibility. It puts your business on top of google search.
- Gmb allows users to write their reviews.
- It alows gives some CTAs like "Call" "Direction" and "Website" Using these CATs users can directily call, or directly go to your website and also gets direction to come to your busniess location.