why meta tags and title tags are important?

Meta tags and title tags are crucial elements of on-page SEO. The title tag, displayed as the clickable headline in search results, informs search engines and users about the webpage's content. It should be concise, descriptive, and contain relevant keywords to improve click-through rates. Meta tags, such as the meta description, provide a brief summary of the page's content and can influence users' decision to visit the site. Well-crafted meta descriptions with targeted keywords help attract organic traffic. While meta keywords have diminished in importance, optimizing title tags and meta descriptions remains vital for search engine visibility and increasing the chances of attracting relevant visitors to a webpage.

Also read - What are meta tags?