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Rishi Roy· 8 years ago
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Are “Too Yumm” snacks which Virat Kohli promotes really healthy?

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Replying to the question above
Answered on08/19/26

Not necessarily. Too Yumm products may be a better choice than some conventional fried snacks in certain respects, because the brand says many products use rice-bran oil, contain no palm oil, and have reduced saturated fat.

But “healthier” doesn't automatically mean healthy enough to eat without limits. Some products still contain ingredients such as refined flours/starches, sugar, salt, flavourings and flavour enhancers.

So I’d look at the nutrition label, ingredients and portion size rather than judging a snack by the celebrity promoting it. Too Yumm can fit into a balanced diet, but I wouldn't consider every product a health food.

Amit Singhal
Amit Singhal
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I work in the Indian FMCG industry and enjoy learning about SEO, content writing, retail business, and digital marketing. I like sharing practical ideas, learning from others, and discussing topics related to food, snacks, branding, and business growth. I believe simple and useful information helps everyone make better business decisions.

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Answered on07/15/26

Too Yumm markets itself as a healthier snack option, and to some extent that claim does hold some truth, but not fully.

The good part first. These snacks are baked, not fried, so the oil content is lower compared to something like regular potato chips. Some variants also use multigrain flour, meaning wheat, rice, corn, oats and ragi mixed together, which does add a bit more fibre than a plain refined flour snack.

But here is where the healthy tag gets a little shaky. Even though it says baked, most Too Yumm variants still list sunflower oil in the ingredients, so it is not an oil free product like some ads make it sound. The sodium content is also on the higher side in most packs, which matters if someone is watching their blood pressure. And a good chunk of the multigrain claim actually comes down to refined flour and corn flour, not just whole grains, so the fibre benefit is not as strong as the packaging suggests.

So to answer directly, Too Yumm is a better choice compared to a fully fried, oily namkeen or chips packet, but it is not a health food by any real definition. It fits better into the moderate snack category rather than something you eat daily without thinking. Same logic actually applies to most packaged snacks in India, whether it is a modern brand like this or a traditional namkeen brand, moderation matters more than the marketing label on the packet.

Amit Singhal
Amit Singhal
SEO Enthusiast and FMCG Industry Professional
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I work in the Indian FMCG industry and enjoy learning about SEO, content writing, retail business, and digital marketing. I like sharing practical ideas, learning from others, and discussing topics related to food, snacks, branding, and business growth. I believe simple and useful information helps everyone make better business decisions.

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Answered on05/12/18

Here is the yumm snacks review by Yash sharma. I agreed with his video.



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Brijesh Mishra
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Replying to the question above
Updated on05/22/26

Too Yumm snacks promoted by Virat Kohli are not completely “healthy foods,” but they are relatively better than regular deep-fried chips. They are usually baked or cooked with healthier oils, which reduces trans fats and overall oil content. Some variants use ingredients like millets, rice, or oats, which can add slight nutritional value. However, they are still processed snacks and may contain added salt, flavors, and preservatives. This means they should be eaten only in moderation. They are fine for occasional cravings, but not a substitute for fresh fruits, nuts, or homemade healthy meals in a balanced diet. 

Must Read : Which are the 8 Healthy Lunches Under 500 Calories but That Aren't Salads

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Ishaanvi Reddy
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Ishaanvi Reddy is a trained chef and food writer with over 4 years of professional experience in culinary arts and food content. She holds a Diploma in Culinary Arts from the Institute of Hotel Management (IHM), Hyderabad — a qualification that gives her food writing a level of technical accuracy that distinguishes it from content written without kitchen experience. Her content covers recipes, cooking techniques, ingredient guides, food culture, nutrition basics, and restaurant trends across India. Her work has appeared on platforms including Slurrp, Herzindagi Food, and Eat This Not That India, where she writes for home cooks and food enthusiasts who want content that is tested, practical, and rooted in real culinary knowledge — not just adapted from other sources. With hands-on kitchen experience spanning South Indian, North Indian, and Continental cuisines, Ishaanvi brings a cross-regional perspective to her food writing. She has published 150+ food articles and recipes, covering everything from everyday meal planning to deep dives into the science of cooking and the cultural history of Indian food. Across all her work, every recipe is kitchen-tested, every technique is chef-verified, and every recommendation comes from direct culinary experience — not guesswork.

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Replying to the question above
Updated on05/22/26

Too Yumm snacks is a good option for you when you crave for snacks. These roasted super snacks are filled with fibre, protein and offer a good range of delicious flavors.

These snacks are yummy and healthy at the same time and when you are outside and want to eat something, you can grab a packet and eat with no qualms. These snacks are baked not fried, this is the plus point. You can have them anytime, anywhere and as much as your taste buds desires.

However, if you are on a strict calorie diet, I would not recommend you these snacks. They are high in calories and one packet of Too Yumm has around 450 calories. So, you should avoid eating them if you do not want to increase the intake of calories in your diet.

Image result for wheat thins too yumm ingredients

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Priya Gupta
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