How can voice recognition give out a better customer experience?

In this modern scenario, the voice recognition system have been introduced which is seen as beneficial for any businesses. It provides a better customer's experience. The customers feel they have some devices like humans who communicate, respond to questions and share the thoughts. Now-a-days, many people prefer this system for searching and finding somethings, weather forecasting, playing songs and also many activities. Some examples of the voice recognition technology are Alexa, Google Assistant, Siri, etc. It makes people attracted towards these types of technologies.