How do you measure the success of a PPC campaign?

You measure PPC success by checking conversions first, not just clicks. Track metrics like click-through rate, cost per click, cost per conversion, and return on ad spend. Also see if ads bring real leads or sales. If you’re getting results within budget, your PPC campaign is working well.

PPC success is measured through clicks, conversions, cost per acquisition, return on ad spend, quality score, and overall campaign profitability.