Why Google like PPC more than SEO? - Letsdiskuss
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Kamal Kapoor

@letsuser | Posted 13 Oct, 2018 |

Why Google like PPC more than SEO?


Posted 25 Feb, 2021


Very nice article.

I really enjoyed going through all the great information you’ve provided in this great article.

Keep up the great work.

Thank you

Tony Varling

Bloger | Posted 15 Dec, 2020

Hey guys! Well, as for me, google does not like SEO because no one wants to share with him =) And no kidding - it depends on the situation, like a telephone casino, will not be lucky, and of course the level of knowledge of SEO

Nearlyhub Job Portal

CEO | Posted 10 Dec, 2020

after reading your question and some research result is.....PPC more best than SEO because PPC giving the best result on the same days that means Batter for Business and SEO result is to take a large time to grow your business so PPC is best more than SEO 

talha axhar

SEO expert | Posted 07 Dec, 2020

It's simple because you are paying 

Amit Rai

Digital Marketing Manager | Posted 04 Dec, 2020

There no doubt that Google is one of the leading companies in the world in marketing this giant has spread its wing all over, like SEO or any paid advertising. Now coming back to your question why Google likes PPC more than SEO. Google generates most of its revenue from paid advertising like Pay per Click, Google Ad-sense. It does not mean it ignores its organic part SEO or Search engine Optimization. It pays a very good amount of time on improving to make it more user-friendly and more specific by changing the algorithm more often.

If you start digging down you could able to find a lot of pros and cons on both of the marketing platforms. They have their own positive side and so do the negative ones.

If you require instant traffic and customer for your brand with some or more investment of money in exchange, then PPC could be the platform for you, in the counterpart SEO the organic traffic generator has its own pros like with its relevant and engaging content you can generate business for a long run and if you do in a right way it could be one of the money-saving platforms for your business.
Now the choice is yours, you want instant business or a long term.
Thank You!!

saurabh jha

Digital marketing traniee | |Updated 09 Jul, 2020

SEO may provide better long-term results, PPC can be also valuable. PPC campaigns are great for short-term sales or for limited time promotions.
PPC and SEO both have their place in the marketing world. The key is to figure out which works best for both your short and long term goals. 
Google prefer PPC more than SEO because it helps to gain more money form direct advertisment . An organisation will pay google for paid advertisment of searched keywords.


Posted 07 May, 2020

If you want to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO) . You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.

By SEO you can earn traffic organic - it will be time taken process but worth it for long term traffic for your website.

PPC is paid 

SEO is free

Sathish varun

student | Posted 28 Mar, 2020

SEO might be more about the basics than you think

Mary Smith

writer | Posted 23 Dec, 2019

I thinks so depend on our need. They both technique is good and difference is seo is a long term process and ppc is showing the result in instant. and seo is free and ppc is paid. ANd google is like PPC because google earn is money and its a beneficial for google.  

zoiro brand

sales & Marketing | Posted 23 Dec, 2019

SEO covers the biggest part of search marketing. SEO work is like planting the seeds of a forest. You plant them now but you see the results very far into the future.

PPC every click that you get you to have to pay. So, as long as you profit from it, the more you spend the more you earn. The math is pretty simple. You need to think in Click-Through Rates. 

Gopi Seo

@letsuser | Posted 21 Jan, 2019

Web optimization isn't just about improving your site and substance to rank higher in natural indexed lists for focused catchphrases on the most significant web crawlers; it's likewise about being an expert on the current issue and the arrangement you give. The significant web search tools like Google, Yahoo, and Bing see how individuals collaborate with your webpage, in the event that they return, and if different destinations are connecting to your site pages (alongside a couple of hundred different variables).

PPC (Pay Per Click), then again, is tied in with paying for publicizing space for explicit focused on watchwords on list items pages. Be that as it may, don't imagine it any other way, there is a lot of website improvement while making a paid promotion crusade.

Ankit Srivastav

Blog Strategist | Posted 18 Oct, 2018

There is a very short and simple answer to your question. Google prefers PPC over SEO because this company is in the business called "Money Making". Google is an ad-driven company and everything it does, every product it sells or release, somehow connects back to its ad business.

Let’s take an example: Suppose you are running some local services in your area. You will have 2 types of clients: Direct and Indirect.  

The direct clients are those who comes to you asking for a service of yours. In this scenario all the money from the client goes to your pocket. 

But in contrast to the Direct client, an Indirect client may come through an agent who will first charge from the client and will give you a portion of money for using your service. 


Which one would you prefer? 


Direct obviously, as it will give you a higher profit margin. The same rule applies to the PPC vs SEO logic where Google gives preference to PPC because it is a direct business strategy. An organization gives Google money to show ad for specific keyword and all the money is kept by Google only. 

But in case of SEO, Google has to take share of income from the ranked website's ads, where profit margin dips marginally. 

And if you are still doubtful, just read these stats: 

In the first half of 2015, Google made $36.34 billion in revenue, up 13 percent year over year. Nearly all of it, i.e. $31.6 billion, came from advertising sales only. About $26 million of that came on the company's own sites while only the rest 10 million was derived from other sources.