Going on Google's first page is one of the oppurtunities for popularity of your website. It can improve the image of your website. It attracts more people and generate more leads. For best rank on google first page, you should determine the keywords, write and post about new things, emphasizes the location, optimize the website for mobile phones, create the Google business account, optimize your website's ranking on google, focus on customer's reviews, and many more.

Also Read- How to secure your email from attackers?