Why Modi Digital Marketing Strategy Is Failing

As you , yourself pointed out that he focused on Marketing, the answer lies there itself. Marketing without substance doesn't last long.

Let's take a look at his propaganda strategies first -

Ever since the BJP came into power in 2014 with 282 Lok Sabha seats and an absolute majority, people have been wanting to understand the phenomenon that is often called the ‘Modi wave’. With the party ruling 21 states in the country out of 29, it is no surprise that Narendra Modi, the top-gun or CEO (in a way) of the organization is a propaganda genius.

Be it the Union Government spending over 3700 crores in advertising and PR from its inception in 2014 to October 2017, the Prime Minister is leaving no stone unturned to make sure he remains the silverback of the country. If one were to dig a little deeper in the wake of the Karnataka elections (which can be considered a PR success disguised as an embarrassment), then even in terms of the party funds, BJP does not have shortage of the moolah!

How much is it making?

Quite a lot actually! The saffron party collected around 532 crores in funds during the year 2016-2017 from donations and contributions that were above Rs. 20,000. No wonder the Prime Minister would much rather demonetize to stop black money (we all know what an abject failure that was in its original objective) rather than help introduce RTI on party funds (since the BJP is clearly not one of the good guys when it comes to black money).

And while the nation and its farmers await the Rs. 15 lakh that were supposed to come to all the bank accounts, and watches its PM use up his frequent flier miles abroad, there is no question to his commitment of propaganda.

Despite all this, BJP is failing!

The reasons are simple.

• Mr Modi has been very arrogant with his alliances. He has been focused through out to hug the leaders of all over the world, but he didn't treat other parties well.
• Poor implementation of demonetization and GST created misery for Indian businesses.
• Over usage of media to antagonize, ***** off many educated urban Indians.
• Its clearly BJP v/s other parties like in 1970 it was Indira Gandhi v/s others. He tried to rule a democratic country which is only possible if his hunger for power is below national interest.

Only focusing on chemistry doesn't work, Maths can't be ignored.

Hey, Modi's digital marketing is losing its impact because people are seeing the same  messages over and over, and it doesn't always connect with real issues like jobs, prices, or daily life struggles. When what's said online doesn't match what people experience in reality, trust fade. Social media alone can't replace real human connection, so the messages often feels distant and less convincing. 

Modi’s digital marketing strategy is facing challenges because it often lacks consistent messaging and precise audience targeting. Posting large volumes of content without focusing on quality or engagement can reduce impact, while outdated techniques fail to connect with today’s users. Successful digital marketing requires clear strategy, meaningful interaction, and modern, data-driven approaches, which seem to be missing in parts of the current campaigns.

Digital marketing is marketing products or services through online channels such as websites, social media, search engines, and email. It enables companies to communicate with their potential customers, strengthen their brand presence, attract leads, and increase sales by deploying strategies like SEO, content marketing, paid advertising, and using analytics for measuring results and enhancing performance.