What are the key factors to rank on google?

You can do lots of things to improve ranking on Google like --

1. By improving your website.

2. Use that keywords that people are mainly looking for.

3. Use URL and titles , headings , image's , captions .

4. Adding new content to your site regularly.

5. Adding review site and then change services according to the reviews of people.

6. Creating and promoting new concepts.

7. Targeting right audience.

8. Update your business profile.