What are transactional Keyword?

Transactional keywords are specific search terms used by individuals with the intent to make a purchase or engage in a transaction. These keywords are highly valuable for businesses as they indicate strong buyer intent and a higher likelihood of conversion. By targeting transactional keywords in their SEO and advertising efforts, businesses can attract customers who are actively seeking their products or services. Optimizing website content, product descriptions, and advertising campaigns around these keywords helps businesses increase their visibility, drive qualified traffic, and ultimately boost sales and revenue.