What do you mean by service marketing?

In today's time, there are many different markets that provide services to fulfill people's needs. Service marketing is a type of marketing that targets service related products and services. It primarily consists of open communication, excellent customer service, and innovative thinking. Service marketers must have an understanding of the different types of services available in the market and how they are used in order to be effective. However, it is not as easy as it sounds as this will be somewhat new territory for most marketers in the market since they may have limited knowledge about these fields.