What is marketing concept?

The marketing concept concentrates on the need of the customer. This concept says that product should be designed and produced keeping in mind the need of the customer and try to satisfy the need better than the competitors. Customer satisfaction is the precondition for realising farms goal and objective. Under marketing concept forms don't sell what the have but the produce and sell what customer wants.

Doing all this at a profit.

Customer and competitors are the two main focus of marketing concept as the forms keep a close eye on the need and wants of customer and try to satisfy this need better than their competitors.