SEO stands for search engine optimization. It is basically used to improve and enhance the quality of a search engine. It works to remove the traffic on website. It is of two types - Off Page SEO and On page SEO. The Off page SEO refers to the process taken out of the website for improving the qualities of search engines. The Off page SEO contains some feature like relevance, trustworthiness, and authority. It carries 50% of the ranking factor.