What is Press Release?

The press release is a free promotional tool used to promote products, news, and achievements for journalistic purposes. It usually includes the publication name and contact information for the company as well as any relevant product or service information. It is distributed at strategic times throughout the year to journalists who might be interested in covering your story.

This free document will allow you to distribute all potential information about your company or brand, so it's an important marketing tool when deciding on how you want to deal with publicity.

A press release, also known as a news release, is a written statement or announcement that organizations, businesses, or individuals use to share newsworthy information with the media and the public. Typically, a press release contains important details about an event, product launch, achievement, or any other significant development. It serves as a formal communication tool to inform journalists and news outlets about the subject matter in a clear and concise manner. The goal of a press release is to garner media attention and coverage, helping to disseminate the information to a wider audience.