Search engine optimization (SEO) means optimizing your website for getting organic traffic from the search engine result pages like google, bing, yahoo, etc. Companies opt for SEO and SMO services to make their business/website rank higher in the search engine result pages and for the social promotion of their company. SEO mainly focuses on keywords that attract a customer to the company. Social media optimization (SMO) means strengthening your brand/product awareness by using different social media outlets to boost visibility and increase sales. The main purpose of SMO is to make your product/service appear in front of the maximum number of customers. Both SEO and SMO are important to drive long-term results.