Why did UrbanClap change its name to Urban Company? - Letsdiskuss
LetsDiskuss Logo
Earn With Us
Ask Question

Aadit Vora

ceo | Posted 04 Nov, 2020 |

Why did UrbanClap change its name to Urban Company?

Anonymous

Posted 31 Dec, 2020

Here’s why UrbanClap changed its name to Urban Company.

The word ‘clap’ inside their old brand name UrbanClap could have a negative meaning in some cultures

They wanted to create a single umbrella brand, consistent across all the markets they would expand into

This new brand name Urban Company could help them house multiple sub-brands inside it