Why did UrbanClap change its name to Urban Company? - letsdiskuss
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ceo | Posted | others


Why did UrbanClap change its name to Urban Company?


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ceo | Posted


Here’s why UrbanClap changed its name to Urban Company.

The word ‘clap’ inside their old brand name UrbanClap could have a negative meaning in some cultures

They wanted to create a single umbrella brand, consistent across all the markets they would expand into

This new brand name Urban Company could help them house multiple sub-brands inside it



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