Recently a prominent food writer Georgina Campbell was interviewed with Matt Cooper from TodayFM. There were many negative comments have brought the Irish hospitality industry on the edge. But with several tourists’ opinions, the opinions were almost 93% good or very good. But there is a responsive alarm because if a customer gives you a Good that means services was OK. Irish businesses do have good customer service as well as good hospitality.
But Irish people lack on sales & marketing part. This is because they are unable to convert customers on a very large scale. The best way to overcome this is to conduct proper sales, advertising & marketing campaigns that will generate more & more customers. Proper marketing strategy will help a business to grow significantly. The customer service team must be qualified as well as experienced. Proper marketing software should be arranged by the businesses to gain success in the overall business. The marketers, as well as the customer service team, should have in-depth knowledge about the products & services. This helps the customers to gain clarity while dealing with the businesses & organizations. Training the team is very necessary for effective sales & customer service. The great training can help a business to grow.