What are the characteristics of service marketing?

Service marketing is one of the fastest-growing marketing fields on the planet. It has changed customer service from a passive exercise to an active engagement process. Businesses are now able to use online and offline marketing tools for their customer service needs as well as product marketing, which allows them to control the market through their customer's eyes most effectively. With these changes in mind, organizations will be looking into service marketing in order to improve their customer experience first and foremost by creating loyalty among customers that will drive revenue while reducing costs. However, there are a variety of techniques organizations can use if they want to capture more customers through service promotion.

 

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