Search Engine Optimisation (SEO) is the process of improving your website so search engines like Google can easily understand, trust, and recommend it to the right people, helping your pages appear higher in search results when users look for specific information. SEO helps a website earn visibility organically.
SEM (Search Engine Marketing) is the activity of promoting a business, product, service, or website through paid advertisements on search engines such as Google. It enables businesses to attract users who are actively looking for particular products, services, or information. SEM mostly uses paid marketing to gain visibility in search results.
In SEM, businesses select relevant keywords, prepare advertisements, set a budget, and select their target audience. When customers search for related terms, the advertisements may display in leading places on the search results webpage. The primary objective of SEM is not simply to gain clicks, but rather to gain interested users who are likely to take important actions, such as making a purchase, filling out a form, signing up for a service, or contacting a business.
