Introduction to Digital Marketing

Digital Marketing refers to promoting products and Services through the internet. There are lots of different sources can be used to promote services and products like SMS, search engines, email, websites, social media and mobile devices.

Here are 7 big tactics of online marketing:

Search Engine Optimization (SEO)

Search engine optimization (SEO) is an act of optimizing your content or using strategies and methods to direct and increase the amount of traffic to a website, by enhancing its high ranking on the search results page of search engines like Google, Yahoo, Bing, and others.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process of promoting your website online, by using organic search listings or paid advertisement that shows website on the top search engine result page to drive targeted traffic or customers to your business. Advertiser bid for keywords in a search engine like Google, Yahoo, and Bing, for users who are searching for products or service by typing in their keywords to get solutions to their problems.

Content Marketing

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

Social Media Marketing (SMM)

Social Media Marketing (SMM) is the form of internet marketing that uses social media networks to help a business increase its reach in audiences.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC) is a model of internet advertisement that advertisers use to drive traffic to their websites. Advertisers pay the fee to publishers each time a user clicks on the sponsored ads. They bid on targeted keywords phrases that people are searching for on search engines like Google AdWords and Bing ads to gets leads or sales to their business.

Affiliate Marketing

Affiliate Marketing is the process of promoting someone else’s products or services in exchange for commissions from the sales of the products. Each time you recommend a product or service using your unique affiliate link and it leads to a sale or completing an action set by the company, you earn a share of the money from the revenue made.

Email Marketing

Email Marketing is a method marketers use to communicate or send commercial content to their target customers using email. It is used to promote content and direct audience to their business site. Email marketing helps in building customer relationship and brand awareness.