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Blog or Website Which One is Better for Your Business

Blogs and websites have become an indispensable part of businesses in the modern age Any business in order to flourish needs to have a website or a blog or perhaps both But before we go into the details of which one is better between the two you need to know what a blog or a website actually is and the differences that separate bothLet us go by the Wikipedia definitions for that According to Wikipedia A blog a truncation of the expression weblog is a discussion or informational website published on the World Wide Web consisting of discrete often informal diarystyle text entries posts And a website is a collection of related web pages including multimedia content typically identified with a common domain name and published on at least one web server Notable examples are wikipediaorg googlecom and amazoncomDifferences between a blog and a websiteWhile many people use the terms blog and website to denote the same meaning they are not exactly the same A blog is basically a kind of website where one person or a group keep posting regular content which appears in reverse order The content is written mostly in an informal style so as to attract the youth and also to make it easy to relateHowever unlike blogs content is not regularly updated on websites For instance a company website will have a number of web pages providing the basic information about the company It might even have a page where one can buy their products But that is it There will be no more discussions or added material published like in a blogwebsiteAdvantages of having a websiteA website can make you and your business reach out to a lot more people than you can imagine It gives you a solid presence online If anybody would want to know more about your business or if anybody was interested in collaborating with you he or she can easily find all the information relevant photographs and news articles about your business on your website It has your contact details as well Hence one can easily contact you via your website Thus having a website increases your chances of being noticed online It is like broadening your sector in a way A website might have limited information such as just a brief idea about your company your products and your contact details But that limited information would be enough to make the visitors aware about your business and would open up new avenues Not to forget one can always sell their products via their website as well by turning it into an ecommerce portalblogAdvantages of having a blogA blog is advantageous for your business in a number of ways Blogs have far more interesting content than just a normal website They are easytoread crisp and most importantly very informative about pertinent topics The visitors also find the blog posts more relatable as they are written in a conversational styleUnlike regular websites blogs are regularly updated to keep the interest of the visitors going There is no point posting old and irrelevant content on a blog Also one can run a blog for free on WordPress or Blogger whereas a website needs some investment So if your business is new and you do not have a lot of money to invest you can easily open a blog instead of a website and can manage it yourself or with the help of someone who is skilled in writingAnd to top it all one can earn via blogs too If you have a blog and you are constantly posting engaging content on various topics you can earn through ad networks like Google AdSense or if you have enough followers you can contact advertisers directly too All you would have to do is promote their products and they will pay you heftilyWhile SEO that is Search Engine Optimization works for both websites and blogs it is the blogs that benefit the most from it as they have new content on a regular basis Hence the keywords used bring in more traffic to a blog than a website as more content is put there frequentlyWhy having both is better than having oneThe answer to this is pretty simple actually While a website gives you all the details about the history the working system and the contact details of a company the blog gives you a lot more than just the basic introduction For instance if its an IT company they can have a blog that has appealing and appropriate content about the IT sectorChoosing between blog and website is a futile exercise There are certain benefits that a website has while there are some that a blog has But what if we can combine both of their benefits together Wont it be a lot more beneficial that wayMost companies today prefer to have a website as well as a blog Both when combined together can take the business to new levels of success The weakness in one can be compensated by the strength of the otherFor instance if a business has only a blog one will not be able to know anything about the history or the present work ethics of the company It will just have a number of blog posts about the related sector Whereas if a business has only a website one will not be able to find any engaging material there which would make himher come back Also there would be no way to promote anything relevant on social media Social media is a major marketing tool in todays day and age Not having a blog will make the business miss out on the much needed promotions on social mediaHence instead of choosing between the two a business owner should try to incorporate both for his business One will give his business an online identity and the other will take it forward from there To put it simply alone they are strong but together they are stronger.

Vasp Technologies

@ vasp-technologies=2722 | Posted 27 Dec, 2018 | Others

Posted By: Vasp Technologies (Posted 27 Dec, 2018)

Blog or Website: Which One is Better for Your Business?

Blogs and websites have become an indispensable part of businesses in the modern age. Any business, in order to flourish needs to have a website or a blog or perhaps both. But, before we go into the details of which one is better between the two, you need to know what a blog or a website actually …

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