Email marketing or sms marketing ?

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| Updated on December 23, 2025 | News-Current-Topics

Email marketing or sms marketing ?

4 Answers
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@letsdiskuss9061 | Posted on September 5, 2019

Email marketing is the use of email to promote your business on high level . It is used to maintain relationships with potential customers, keep customers informed and updated about your brand and offer coupons to customer etc.
1. The open rate of emails is only 20% .
2. It takes the average person 90 minutes to respond to mails.
3. Emails have only 6% response rate.
4. 2.4M emails are sent every second.
5. 49% of all emails are spam.
SMS marketing (short message service marketing) is a way that uses permission based text messaging to spread promotional messages to the customers.
1. The open rate of sms is only 98% .
2. It takes the average person 90 seconds to respond to a text.
3. Sms have only 45% response rate.
4. 1.6M sms are sent every minutes.

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@chhavityagi1688 | Posted on December 23, 2025

Email marketing is the use of email to promote your business on high level . It is used to maintain relationships with potential customers, keep customers informed and updated about your brand and offer coupons to customer etc.

1. The open rate of emails is only 20% .
 
2. It takes the average person 90 minutes to respond to mails.
 
3. Emails have only 6% response rate.
 
4. 2.4M emails are sent every second.
 
5. 49% of all emails are spam. 
 
SMS marketing (short message service marketing) is a way that uses permission based text messaging to spread promotional messages to the customers.
 
1. The open rate of sms is only 98% .
 
2. It takes the average person 90 seconds to respond to a text.
 
3. Sms have only 45% response rate.
 
4. 1.6M sms are sent every minutes. 
 
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J

Jongh Yun

@jonghyun8588 | Posted on December 23, 2025

SMS marketing is effective compared to email marketing because the open rate of text messages is far higher than emails but email marketing is not less than SMS marketing in terms of ROI. The main problem with email marketing is that many emails get deleted without even being read because of being spam. For reviews and feedback, email is the best choice. When you combine email marketing with SMS marketing, you can easily engage with your customers. There are many SMS marketing companies that offer both email marketing and SMS marketing services to help you boost your results quickly.

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@starkrichard1509 | Posted on December 23, 2025

Email marketing or SMS marketing?

It depends on your goals!

Email marketing is great for detailed messages, newsletters, promotions, and building long-term relationships. It’s cost-effective, allows rich content (images, links), and offers higher ROI for most businesses.

SMS marketing shines for urgent alerts, quick offers, reminders, and super-high open rates (98% vs email’s 20-30%).
The smartest choice? Use both together! Combine email for nurturing and SMS for instant action.

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