You can drive more page views to your blog by producing content on topics people are actually searching for, matching search intent, optimizing on-site SEO, advertising your posts outside of Google, and updating content that already generates impressions on a regular basis.
Based on my experience working on SEO-centric websites, I have discovered that more articles published doesn’t necessarily lead to increased traffic. Usually, complete topic coverage, original insights, dependable information and strong internal linking, and knowing what the reader genuinely wants, count considerably more. Google itself suggests you “make people-first content that provides original information, reporting, research or analysis”, “cover substantial aspects of the topic”, “show first-hand expertise and a depth of knowledge” and “add value”. In other words, don’t just rewrite other people’s work.
Find Trending Topics
Before you begin writing, discover what your audience really wants.
Usually, I recommend researching:
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Google Search Console
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Google Trends
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Google Suggest
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Also Asked Questions
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Keyword Planner
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Quora and Reddit discussions
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YouTube, social media comment sections
A fresh perspective I’m a big fan of is to think outside of keyword tools. Sometimes, the questions you see in Instagram comments, Reddit threads, customer reviews and YouTube comments are ones that keyword tools haven’t quite caught on to yet.
Also, chase long-tail inquiries of high intent and not just high-volume keywords.
For instance, the aim behind writing about “SEO” is not as clear as the intent behind writing about “how to increase organic traffic for a new website”.
Optimized for search
Once you’ve chosen a topic, naturally optimize the page.
Focus on:
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A clean SEO-friendly title
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One main search intent
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Headings that describe
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Short and to-the-point responses
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Internal connections relevant
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Examples and observations
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Authoritative external sources
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FAQs with related questions
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Images optimized with proper alt text
Don’t stretch an article to 2,000 words just because Google thinks it likes long content. Google explicitly claims they do not have a preferred word count. The important thing is if readers believe they learnt enough to accomplish their aim.
Visuals can also help to make your information more engaging. Original screenshots, charts, infographics and informative images can enhance the experience of reading. Optimized images can become discoverable via Google Images.
Promote Contents
Don't put your blog out there and sit back and wait for Google to find you.
Repurpose all the good stuff everywhere:
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LinkedIn
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Facebook
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Pinterest
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Instagram
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Email newsletter
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Online Groups
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YouTube, or short-form video
I really enjoy the notion of taking one strong blog and spinning it out into several pieces of material. One article can be a LinkedIn post, carousel, Reel, Pinterest graphic, newsletter or short video.
This way, you have a chance to get people back to your site multiple times from one piece of research.
Change Existing Posts
You don’t always need another new blog.
Sometimes, your best opportunities are found in content you’ve already published.
Search for:
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Old statistics
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Missing sub-topic.
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Falling ranks
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High impressions and few clicks
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Poor titles;
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Generic or stereotypical explanations
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Internal links missing
If a page is already getting impressions, Google has some idea of the relevance between your page and those searches. With some additional improvements to its title, search intent matching, amount of information, and quality of content, it could get more traffic.
I like this more than constantly posting new articles and neglecting the old ones.
Monitor and optimize traffic
Monitor using Google Search Console:
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Click here
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Impressions Click-Through Rate
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Searches:
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Best performing pages
Search Console also allows you to sort inquiries by clicks, impressions and CTR. This is quite valuable in finding out what people are actually Googling before they land on your website.
For example, if a page is receiving 10,000 impressions but barely any clicks, you’ll want to look at the title, search intent and how the page displays next to rival results.
Frequently Asked Questions (FAQs)
1. How to get free traffic for your blog?
Focus on SEO, long-tail keywords, internal linking, content updates, social media promotion and community engagement.
2. Is it good to publish blogs every day?
No. One or two really useful articles are better than loads of low-value content. Google’s advice is to avoid mass-producing content mainly to garner search traffic.
3. How do I know which blogs need to be improved?
Use Google Search Console to find pages that have impressions but low clicks, a weak click-through rate (CTR), or declining search performance.
4. Is original insight necessary for SEO?
Yes. Google specifically rewards content that adds original information, research, analysis, first-hand expertise and value beyond what competing pages are already offering.
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